¿Menudo en versión coreana? El fenómeno del K-pop trasciende fronteras

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La industria musical surcoreana ha logrado una fórmula que le permite exportar a sus boy bands hasta regiones tan lejanas como América Latina. Reflexionemos sobre los aspectos que posibilitan este éxito.

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Es indiscutible que Menudo fue uno de los mayores fenómenos musicales de finales de las décadas de 1970 y 1980, en los países latinoamericanos. Los escolares formaban largas colas para comprar una entrada para sus multitudinarios conciertos. 

Muchos años después, el impacto de las bandas de chicos (boy bands) se aproxima de nuevo a Latinoamérica, pero con aspecto y esencia diferentes. Cuidadosas y elaboradas coreografías, acompañadas de letras más profundas, son la base de este éxito. Las canciones de estos grupos son reflejo de las mismas preocupaciones de los adolescentes de ayer, pero con una mirada más global. 

La fórmula del éxito

BTS, una de las bandas con más éxito global, tiene su origen en Corea, país que se ha convertido en los últimos años en una fábrica de artistas pop con alcance                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           internacional. A pesar de que las letras son cantadas en un idioma que no entendemos, las sensaciones que producen en su audiencia son muy parecidas a las que causaba Menudo. 

 



A pesar de que las letras de BTS son cantadas en un idioma que no entendemos, las sensaciones que producen en su audiencia son muy parecidas a las que causaba Menudo.

El mundo ha cambiado mucho desde las épocas donde sonaba a todo volumen Súbete a mi moto, Claridad y Mi banda toca el rock. Hoy los adolescentes y niños están inmersos en una dinámica global, con una gran influencia de las redes sociales que les permite interactuar en forma directa con tendencias culturales diferentes a su cultura de origen, pero a la vez similares, porque sus valores trascienden fronteras. 

Influencers es la nueva palabra que describe el impacto que ejercen estos nuevos modelos de vida en los jóvenes. A través de videos en YouTube, fotos en Instagram u otra red social de moda entre los chicos, es fácil tener acceso a ellos y compartir su vida cotidiana. Las grandes marcas están rentabilizando rápidamente este fenómeno y convirtiendo sus productos en los más vendidos entre estas nuevas generaciones. 

Ahora esperamos la programación de la gira latinoamericana de BTS para de nuevo sorprendernos por la gran acogida que tendrán entre nuestros jóvenes. Así comprobaremos que, en estos tiempos modernos, las distancias culturales van acortándose cada vez más, permitiendo que las manifestaciones musicales de un rincón del mundo que no conocemos puedan convertirse en parte de nosotros. ¿Qué otros ejemplos de este fenómeno observas en la actualidad? Cuéntanos tu experiencia.

 

Auspicios