Participants will gain a thorough understanding of marketing strategy, how to find and assess market opportunities, and how to design the elements of the marketing mix to create effective marketing plans. Topics covered include identifying and assessing market opportunities, leveraging core competencies, choosing go-to-market strategies, segmentation, targeting, positioning and designing offers to differentiate brands from the competition and optimize customer value perceptions.
Participants will learn the power of brands, the elements of brand meaning and identify, and how to design, build, and leverage brands. Brand examples across many industries and product categories as well as interactive exercises will be used to reinforce specific concepts. You will learn why strong brands are critical to success.